Hi there!

I’m Reyes.

I’m a UX/UI Designer with a background in Fine Arts and Illustration, and over 10 years of experience in design and creative teams. I enjoy understanding how people interact with products and turning complex ideas into clear, thoughtful, and accessible digital experiences.

My work covers the full design process, from understanding the problem and exploring solutions to shaping user flows, information architecture, interaction design, and visual systems. I care about the details that make products easier and more enjoyable to use, with accessibility considered from the very beginning rather than added as an afterthought.

I currently work as a Product Designer, creating digital products and experiences for international brands across e-commerce, gaming, and other digital products. I particularly enjoy projects where there is complexity to untangle, systems to improve, and opportunities to make an experience feel more human.

I believe in clear, accessible, frictionless digital products, where the experience doesn’t depend on how much effort users put in, but on the quality of the design.

Like what you see? Get in touch at reyesfernandezmedina@gmail.com

Or, if you prefer, you can download my CV.